Sergio Marchionne, Chief Executive Officer, Fiat Chrysler Automobiles is viewed next to a Ferrari after the Closing Bell on the floor of the New York Stock Exchange (NYSE) on October 13, 2014 in New York City.
Ferrari plans to make a high-end electric car, said CEO Sergio Marchionne on Tuesday.
The auto executive, who also heads Fiat-Chrysler , told reporters at the North American International Auto Show You’re here have done with high-end electrics can be done by others in the industry.
The plan would be a significant change of direction for Marchionne and Ferrari. While the Italian carmaker equips some cars with hybrid technology, Marchionne ounce called the idea of a completely electric Ferrari almost an obscene concept . ”
Some Ferrari fans would agree. An all-electric Ferrari, with a brash-sounding internal combustion engine the cars are known, would be as attractive as “3-D printed soy donut,” said one owner . That means to some purists, such a might look like a Ferrari, but would not really be one.
But Tesla’s high-performance P100D versions of Model S and Model X cars deliver eye-popping performance and generate buzz among customers. Furthermore, in November, Tesla unveiled a second-generation Roadster the company said will go to 60 miles per hour in a record 1.9 seconds.
-CNBC’s Silvia Berzoni contributed to this story .