Économie

Girl Scouts use technology to reach customers in new ways

Girl Scouts use technology to reach customers in new
 ways

HARLINGEN – Girl Scout cookies are back and if you want to know when and where you can buy them, it’s a simple download on your phone or tablet.

The Girl Scouts have come a long way in the cafeterias, more than 100 years ago.

The 101-year-old cookie program teaches the girls leadership, money management and innovation.

Websites created by the bakeries

At the start of the cookie season, girls are given a link in which they can activate to sell cookies.

Jennifer Allen has been a troop leader of Troop 4138 in Harlingen for the past four years.

Last year, with more than 25,000 cooks, they were the top sellers in the Valley that included the Valley, Corpus Christi and Laredo.

Allen said the website is completely optional.

In fact, the top two sales girls from last year both had an online presence.

Both girls sold 2016 boxes of cookies.

“The bakeries make it easier,” Allen said. “You register the link, enter a name and a goal.”

Allen’s troop is made up of 69 girls, one-third of which took last year’s advantage of the website.

But with an update to the digital platform making electronic sales more user-friendly

Allen said the website teaches the girls.

But the inclusion of technology does not mean the girls are done with the old ways of selling cookies.

Now, during the six-week cookie season, scouts can customize their cookie sales.

Going door to door, booths and online ordering, Girl Scouts

“Even if you do not get a lot of sales, you’re not going to get any,” Allen said.

Troop 4138 officially began this weekend with a booth outside Lowes on South Expressway 77.

“We try to run every day of the season,” Allen said. “It’s optional to participate in the booth and it’s optional to sell cookies.”

Allen said one of the top things she’s been trying to do.

“Allen said,” They have to be the ones to say.

The cookie season will begin this weekend and run until Feb. 25.

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