Spotify is preparing the arrival of a new video feature. According to several anonymous sources, the company wants to allow its users to watch music videos.
Spotify is getting ready to compete with other platforms than music streaming specialists. According to anonymous sources consulted by Bloomberg, the service is considering adding video clips to its application.
If the company refuses to comment on the revelations, employees familiar with the project claim that the company is looking for partners. Specifically, to help integrate videos into its offering. If the rumors are confirmed, Spotify would therefore start encroaching on the territory of YouTube and TikTok, among others.
As a reminder, the service already offers a “Clips” feature, but it is aimed at artists. Since early 2023, artists have been able to publish short videos of about thirty seconds. Another way to maintain ties with their fans.
However, this decision could be a double-edged sword for Spotify. Until now, the music streaming service has indeed given priority to podcasts and audiobooks. Certainly, video represents an interesting segment for the company. However, it will have to maintain a certain balance if it does not want to lose part of its audience.
_
Follow Geeko on Facebook, Youtube and Instagram to stay up to date with news, tests, and good deals.
dans un article qui peut être bien classé sur Google.
#Spotify #envisagerait #dintégrer #les #clips #vidéos
publish_date] pt]
