Integrating digital, data, creativity, and AI at the heart of relational strategies to enhance the customer experience is the motto of Ogilvy One, the new relational design offering from Ogilvy agency that will be deployed across its global network and organized into dedicated local teams by region. In France, the strategic lead will be entrusted to Minerva Sosa Soria, Experience Strategy Director, and Richard Raichman (Executive Creative Director), overseen by Julia de Sainte Marie – Managing Partner. The Ogilvy One offering revolves around 4 pillars: acquisition (transforming loyal customer audiences through first-party data and AI); Service Design (through the deployment of personalized creative experiences of value); Continuous Commerce; and Loyalty/CRM.
#Conception #relationnelle #Lance #Ogilvy #Ogilvy
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