Muriel Piaser, the founder of Precious Room, an event dedicated to contemporary jewelry, is accelerating its commercial expansion by opening up its capital to its network to find potential shareholders.
The jewelry market is the one that has best resisted the Covid crisis. In 2021, it generated a turnover estimated at 3.9 billion euros, according to Piaser Consulting. Panel 5, a specialist in the Jewelry/Watchmaking sector, estimates that the sector’s turnover increased by 16% between 2021 and 2022.
It is in this favorable context that Muriel Piaser, founder of Precious Room, “a hybrid concept, focused on the vision of a Trunk Show, which breaks the traditional codes of showrooms and salons,” as stated in her interview with FashionUnited, chooses to offer more resources to her structure.
“We want to take on a new dimension by increasing the number of salons (in which we participate) to open up new international markets,” she explains in the press release. According to her expertise, the major challenge lies in visibility during the pre-collection periods, where 70% of purchasing budgets are generally reserved by buyers, highlighting the importance of attracting their attention at this critical moment.
Since 2019, Precious Room by Muriel Piaser has tackled this major challenge and has promoted the visibility of emerging or already well-established high jewelry brands during Haute Couture weeks at the Palais Vivienne (Paris 2nd) and during Paris Fashion Week (so far at the Premiere Classe trade show). Thanks to this business model, Piaser Consulting is betting on a turnover of nearly one million euros in 2024.
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