Langston Galloway dévoile sa nouvelle chaussure, la IgTWO, pour sa marque de sneakers “Ethics Brand”.

Sneakers – The player who launched his sneaker brand in 2021 has just unveiled his new shoe, the IgTWO.

In March 2020, the Covid pandemic shut everyone down, abruptly disrupting routines and daily work life for everyone. For former NBA player Langston Galloway and his wife Sabrina, who is also a basketball player, the lockdown also had a positive aspect as it allowed the couple to refine the launch of their first brand, called “Ethics Brand”.

The 31-year-old guard spent his season with the College Park Skyhawks in Atlanta in the G-League, grew up with flat feet, and constantly looked for models that could fit him, until he created his own brand to design the perfect model from his point of view. He also wanted his creations to have a “vegan” touch after changing his diet six years ago and seeing the benefits.

Following his own path

After the IgONE, “Ethics Brand” began marketing the IgTWO in recent weeks. Lower than the previous model, the pair is made up of a nylon upper, with a base covered in a hand-sewn superimposed suede, in accordance with the goals that guided the couple in the design of this IgTWO, intended for both women and men, for all sizes, between performance and eco-responsibility.

“When you want to create a product, the first thing to do is to create something durable on the market. Because we can end up like everyone else and drown in the crowd. Or we can follow our own path. That’s what we wanted to do, follow our own path and showcase ourselves. To be able to say: ‘Look, we can create something that changes the dimension and direction in the way basketball shoes are created’.”

, he explained.

The brand’s first “viral” moment

The pair was tested for a year before seeing the light of day, and the brand also received a boost from Kyrie Irving. The Mavs guard, whose collaboration with Nike ended prematurely during the season, wore IgTWO during a pre-season training session.

A way to give a little strength and “love” to Ethics Brand. A small gesture for the star that means a lot to Langston Galloway the entrepreneur.

“I really appreciate him supporting the brand. That’s what you’re looking for as a founder of a brand, to have a viral moment like this. This was our first viral moment. I know there will be more,” he added. “Just to see another athlete showcase a sneaker, being that he had his own line he was running, and now being able to show a little love to an entrepreneur, a pioneer in this field, I really appreciate that support. Because our brand is made for players and by players”.

The pair is available for $120 on the Ethics website.