MakeUp in LosAngeles and Luxe Pack Los Angeles 2024 will be held under the same roof on February 14 and 15 at the LA Convention Center in Downtown Los Angeles. For two days, they will focus on the latest innovations in their respective fields.
“We are convinced that our industry is being transformed by the synergies between art and science. Complex sciences not only shape the future landscape of beauty but redefine it,” emphasizes Aurélie de Boisvilliers, marketing and communication director of MakeUp in LosAngeles.
Naturally, the joint conference program will combine science and beauty, under the theme ‘Science in Beauty’ with the aim of exploring the transformative impact of biotechnologies, packaging trends, and sustainable development. “The complex relationship between science and aesthetics, shaping the future landscape of the cosmetic industry, will be at the heart of each session,” explain the organizers.
In addition, six world-class beauty trend agencies (Spate, Mintel, Nelly Rodi, Trendalytics, Peclers Paris, and Beautystreams) will share their vision and exclusive ideas through workshops and conferences.
The shows will welcome new participants such as Capsum, ICC, Libo Cosmetics, GPI Beauty, Pennelli Faro, Colep, Cosmetic Lab, SP Beauty, Prisha Cosmetics, Skinlys, HNB Corporation, for MakeUp in LosAngeles, and Auber Packaging, Carvajal. Pulpa y Papel, Case Makes, Compax, Cosmogen, Curated Sourcing, DDC Packaging, Glasmeister, Hatteras, K Laser Technology (United States), Magnetic Packaging, Ningbo Jinyu Technology Industry, Paramount Packaging Service Limited, Quadpack Americas, Rissmann Group, Riverpack, Trimpack, Tubos y Depresibles Mexicanos, Vitro Packaging, Zacros America, for Luxe Pack Los Angeles.
Last year, Luxe Pack Los Angeles and MakeUp in LosAngeles recorded a record attendance with 5,351 visitors, an increase of 28% compared to 2022.
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